Cow urine the new taste sensation as India markets it as a soft drink
New taste sensation ... cow urine / Reuters
* India plans to launch cow urine drink
* Drink promotes ideology of Hindu-ness
JUST when you thought we were milking the cow for all it's worth, along comes a fresh idea: cow urine as a fizzy drink.
No, it's not a stunt. India's Hindu nationalist movement, the Cow Protection Department of the Rashtriya Swayamsevak Sangh (RSS), says the drink is in the final stages of development.
The Times reports head of the department Om Prakash as saying the drink - called "gau jal", or "cow water" - in Sanskrit was undergoing laboratory tests and would be launched "very soon, maybe by the end of this year".
"Don't worry, it won't smell like urine and will be tasty too," he told The Times. "Its USP will be that it's going to be very healthy. It won't be like carbonated drinks and would be devoid of any toxins."
The Times reports the drink is the latest attempt to cleanse India of foreign influence and promote its ideology of Hindutva, or Hindu-ness.
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